How We Help Your Business
We consult with clients on every aspect of advertising, marketing and publishing projects. We offer a wide array of services, whatever you need from researching and analyzing markets to consulting on your business plan to testing the results of customer training courses.
Consulting, Turnkey Marketing, or Anything in Between
We will be as involved as you want us to---and no more. We make suggestions, but you decide how much help you need, and when you need it.
Research
We conduct direct, effective marketing research and competitive analysis and collate the results. We report in whatever form is best to help your team to make the best marketing decisions.
Analysis
We take masses of information and analyze it. Then we present big picture as well as the supporting data in a usable form.
Reporting
Reports in formats you can understand and use.
Planning & Organization
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Creative Direction & Project Management
Our experience includes providing the creative direction for advertising and marketing projects, from logo design through concept for the campaign to layout and production.
Information Architecture
Information architecture is an old term with a brand new meaning. The broader, older definition is the organization and arrangement information to make it easier to understand and use.
Originally librarians used the term information architecture to describe the structure they used to classify books in a library. But a large database structure could be considered information architecture, too, and so could a scheme for a paper filing filing system.
In recent years the term has been applied to the organization of information in web sites. That is the meaning most people are familiar with today.
However, in the broader sense, every publication project requires its own information architecture, but we usually call it an outline.
Deaign
We design information to communicate your message to persuade your audience.
